Recruitment booklet

Recruitment Booklet

Role: Copy + direction    Format: Print booklet

A recruitment booklet designed to give prospective candidates a clear sense of the organization before introducing individual roles. The goal was to turn a large amount of institutional context into something concise, readable, and engaging.

The booklet uses a short narrative introduction to establish the organization’s mission, culture, and point of view, giving candidates a framework for understanding the more specific recruiting information that follows.

“Before explaining the job, the piece needed to explain why the work mattered.”

The project involved narrative development, copywriting, information hierarchy, and close coordination between editorial and visual direction to create a recruiting piece that could function both as an introduction and a reference.

Download the full booklet: Booklet PDF